Design Sample

Print Ad

 

Client: A B2B tier-one industrial supplier.

 

Audience: Manufacturing leaders at the VP or director level, or purchasing professionals, who are responsible for identifying and selecting gear-related machinery for their plant facilities.

 

Goals: Already an iconic name for decades in the manufacturing industries, the company wanted this trade-magazine ad to share the message that they’re not resting on their reputation. While they are proud of their rich history and the people who have built that legacy, they’re also busy innovating and introducing new features and efficiencies to their lineup.

 

My roles:

• Art direction
• Photo direction

• Graphic design

• Production art for print