Writing Sample

Web Page

 

This copy sample is a web page I wrote for a B2B professional services firm. 

 

Audience: Industrial industry corporate and facility-level leaders responsible for operational excellence and training.  

 

Goals: I needed to balance the marketing objective (giving readers just enough content to spur them into action) with the characteristics of the target audience (highly educated in technical disciplines, big fans of specific data, and often unfamiliar with the professional solutions available in this arena).

    

Download the PDF file for the full text of the web page.

 

Excerpt

Our Documentation Improvement Strategy

Drawing on nearly 60 years of industrial and commercial experience, GP Strategies uses proven best practices and innovative approaches side by side to create and update technical documentation that reduces risk, improves safety and efficiency, and maintains regulatory compliance. We can help you improve the quality of existing documentation or implement new systems that streamline your processes and reduce errors.

 

It all begins with two questions:

1. What are your people doing now?
2. What do you want your people to be able to do?

 

Technical Documentation for Specific Applications

When you partner with GP Strategies, we assess, organize, analyze, and communicate your critical information in clear formats for optimized and personalized procedures, work instructions, manuals, and more. We’ll create documentation specific to your organization, your facilities, and your teams.