Writing Sample

Tweet

 

This copy sample is a B2C social media post I made for the luxury performance automotive brand SRT. 

 

Audience: SRT, Chrysler, and Mopar owners and aspirational customers. Upscale automotive and car-culture enthusiasts.  

 

Goals: With the highly knowledgeable and engaged community of followers SRT enjoyed on Twitter (X), the most effective daily posts were the simplest ones. SRT owners and brand enthusiasts already understood the features and benefits of each model in the lineup, and owners often replied to branded posts with photos and stories of their own vehicles. So this tweet was a simple conversation starter, prompting followers to pick up the conversation and run with it.

    

View the image file for a screenshot of the post.

 

Full Copy

SRT

You‘ve worked hard, had a long day. Your drive home a can be a reward in itself.

 

[Photo: The luxurious, well-bolstered Cognac leather seats and center console in a Chrysler 300 SRT.]