Writing Sample
Infographic
This copy sample is from an infographic that accompanied a B2B thought-leadership blog post.
Audience: Enterprise- and group-level leaders responsible for operational excellence and continuous improvement.
Goals: The SMEs who wrote the blog post did a great job of laying out their findings and advice; I just needed to give readers an at-a-glance set of key takeaways and action items.
View the image file for the full infographic.
Full Copy
Test-and-Learn Factory
What is it? Think of a test-and-learn factory as an idea-generation and experimentation environment. To drive innovation, you need great ideas. How do you get them? You generate more ideas-the more ideas you explore, the more you learn. The test-and learn-factory helps you create, experiment, evaluate, and implement new innovations.
Stage 1: Analyze
- Once you establish your objectives, determine an area of focus.
- Now, dive deep into the data and look for groupings and themes to surface insights.
- Validate those insights as a team and begin to think about solutions.
Stage 2: Ideate
- Through cross-functional collaboration and the sharing of information, collect and catalog a backlog of ideas to test.
- You won't be able to test them all, but the point is to build a pipeline of ideas.
Stage 3: Prioritize
- Review ideas as a team and score them based on three factors: impact, confidence, and ease.
- Consider ideas with the highest ICE scores for experimentation based on your available resources.
Stage 4: Test
- Once you've selected an idea, identify an experiment lead and assign tasks to team members.
- Cross-functional collaboration is key.
- Create a documentation template to record the process and results.
- As a team, discuss takeaways and next steps.
- Keep testing if it's beneficial.
Stage 5: Reflect and Adjust
- When the testing of an idea is finished, conduct a retrospective discussion and iterate.
- What worked well?
- What didn't go so well?
- What will you change next time?
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