Writing Sample

Facebook Post

 

This copy sample is a B2C social media post I made for the luxury performance automotive brand SRT. 

 

Audience: SRT, Dodge, and Mopar owners and aspirational customers. Supercar and car-culture enthusiasts.  

 

Goals: I wanted to enlist the vibrant community of 650K+ engaged followers on the Viper Facebook page to spread the word about our newly launched Instagram profile. 

 

Results: The post, including the Instagram link, earned more than 250 shares within 48 hours. The brand-new Instagram profile had over 60K followers within two months.

    

View the image file for a screenshot of the post.

 

Full Copy

Dodge Viper

 

Yesterday we gave you, our Facebook family, an early tip on the new Dodge Viper Twitter account. Today, you get first dibs on our brand-new Instagram profile: [link]. 

Shh … Don’t tell anyone.

 

[Image: A rear three-quarter rendering of a blue Dodge Viper TA 2.0 in Competition Blue under the Viper logo.]