Writing Sample

Case Study

 

This copy sample is a B2B marketing case study for a professional services firm's industrial solutions practice.

 

Audience: VP, directors, and managers with budgets and responsibilities for operations and training at either the facility or enterprise level.

 

Goals: I wrote this sales-enablement tool to showcase not only the success of the snack-food manufacturing client and our firm, but also the full spectrum of solutions and services available to the industrial sector.  

 

Download the PDF file for the full published case study.

 

Excerpt

We performed reliability and process assessments for the company and determined that the production line was hampered by dozens of abnormalities and defects directly impacting the overall equipment effectiveness (OEE). The company needed to increase the production line’s throughput and reduce scrap.

 

The equipment reliability issues [the firm] identified were tracked to variations in the way that operators performed their daily tasks. Documentation and procedures for operations, startup, shutdown, and changeover procedures were out of date, leading to inconsistent performance and poor defect identification and elimination.